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Adexchange Non classé Programmatique Vidéo

Snapchat a payé 30 M$ pour s’offir AddLive

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snapchat_advertisingSnapchat a effectué sa première acquisition publique en Juin dernier. AddLive est à l’origine de la technologie qui permet d’effectuer des chat vidéo. A l’époque les modalités de la transaction n’ont pas été dévoilé. Désormais, les détails sont connus. La transaction s’est conclue pour un montant de 30 M$ dont 10 M$ en numéraire. Ces informations proviennent du piratage des email de Sony. L’essentiel de l’argent est revenu au CEO qui possède 4 fois plus d’action que le 2nd plus important actionnaire.

Voici les détails en anglais.

Pierre Berendes

Approval of Stock Purchase Agreement

Whereas, the Board of Directors (the “Board”) of Snapchat, Inc. (the “Company”) has reviewed the proposed Stock Purchase Agreement (the “Stock Purchase Agreement”), by and among the Company, LiveFoundry, Inc. (the “Target”), the stockholders of Target and Mr. Kavan Seggie as the stockholders’ agent, in substantially the form of Exhibit A hereto, pursuant to which the Company would acquire all the shares of Target and Target will become a wholly-owned subsidiary of the Company (the “Transaction”);

Whereas, the Board has discussed a proposal to acquire Target through the Transaction in exchange for an aggregate purchase price of approximately $30,000,000, consisting of (a) an aggregate amount of $10,000,000 cash that will be paid to the selling stockholders at the closing (the “Closing”) (less the cost of the Target’s transaction expenses, unrepaid indebtedness for borrowed money, and as may be subject to certain other adjustments more fully set forth in the Purchase Agreement) and (b) the issuance of a number of shares of common stock of the Company having an aggregate value equal to approximately $20,000,000 (the consideration described in clauses (a) and (b), collectively, the “Purchase Price”);

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