les relations SSP , DSP dans l ecosysteme RTB des ed axchanges-%post

Les interactions DSP, SSP et Ad exchanges en RTB

28/11/2011 | 2 Commentaires -->

Rien ne vaut parfois un bon diagramme pour expliquer un système qui peut paraître complexe. Le cas s’applique bien évidemment à l’eco-système du Real Time Bidding, car les interactions entre les différents acteurs (Site Editeur, Adserver, Annonceur, SSP, DSP, Ad Exchanges) sont nombreuses. L’un des meilleurs schémas explicatifs, à nos yeux, a été produit par le site Adopsinsider il y a quelques mois. Il permet de comprendre la richesse de l’environnement du display temps réel en listant les différentes étapes menant à l’affichage d’une publicité sur un emplacement acheté en RTB. Ad-Exchange.fr vous en propose ici une traduction.

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2 Commentaires to “Les interactions DSP, SSP et Ad exchanges en RTB”

Jerome Says:
24/01/2012 at 23 h 33 min
Merci pour ces explications.
Je me permet de vous informer que le lien SSP pointe sur la page DSP…
Jerome
AdExchange Says:
26/01/2012 at 16 h 43 min
Merci Jerome, l’erreur a été rectifiée.

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Les interactions DSP, SSP et Ad exchanges en RTB

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